Born in Blackpool, a Northerner who built a career in London, Calum is an accomplished Creative Director & Senior Creative (an art director who writes) with over twelve years of experience in advertising.

Calum has a diverse portfolio, having collaborated with both renowned global brands and smaller start-ups. His approach is characterised by a passion for insights, a talent for storytelling, and a meticulous attention to detail. He is driven by creating impactful ideas that resonate with audiences and inspire the industry.

Known for his versatility, Calum excels in client relations, team management, and navigating complex projects with ease. His proactive attitude and commitment to excellence make him a valuable asset in any creative department.

In his career journey, Calum has demonstrated a unique blend of creativity and dedication, from early roles in tailoring on Saville Row to his contribution to the advertising world. Outside of work, he enjoys exploring his interests in music and binge watching TV, everything from "The Bear" to the likes of "Married at First Sight”.

Experience

VML

Freelance Senior Creative | Present

AMV BBDO

Freelance Senior Creative | 2024

Havas Lynx

Creative Director | 2022 - 2024

IRIS Worldwide

Senior Creative | 2019 - 2022

Saatchi & Saatchi

Mid-Weight Creative | 2013 - 2019​

VCCP, Oglivy, MullenLowe

Junior Creative | 2011 - 2013

Awards

British Arrows

Shortlisted - #ThankYouMidWife

Campaign Big Awards

Shortlisted - Best Use of New Digital Tech - Not a School

Campaign Purpose Awards

Winner - Best Use of Digital/Social Media - Not a School

Campaign Experience Awards

Finalist - Experience for Good - Not a School

Creativepool Annual 2021

Bronze - Digital - Not a School

Global Good Awards

Finalist - Educational Excellence - Not a School

UK Sponsorship Awards

Best Sponsorship for Women's Activities - Barclays

The Drum Roses Awards

Gold - Press Advert - An Evening With…

Silver - Press Campaign - An Evening With…

Silver - Out of Home - An Evening With…

Silver - Ambient - Entry Stamp

Fresh Awards

Gold - Ambient - Entry Stamp

Gold - Low Budget - Entry Stamp

Silver - Poster - An Evening With…