Barclays open up the history books for The Women’s Super League.

INSIGHT

Women’s football had been overlooked and underinvested for years until 2019, when Barclays made the biggest ever investment in the women’s game.

IDEA

History is Anyone’s Now is a campaign that marks the significance of this investment, allowing both professional players and young schoolgirls to cement their place in the football history books. It kicked off with a TV spot, "The Team Talk," shot by Tom Green at Stink Films and supported by a press and OOH campaign shot by Dan Ross.

The Team Talk

Social

Press

Agency - Iris London

Executive Creative Director – Rachid Ahouiyek

Art Director - Calum Langley

Copywriter - Ric Blank

Head of TV Production - Michael Hanney

Agency Producers - Ricky O’Neil, Christina Pagliarini, Lu Howlett

Account Director – Alex Peel

Account Manager – Luci Kininmonth

Production Company - Stink Films

Director - Tom Green

Photographer – Dan Ross

Producer - Sophie Brooks

DOP - Jamie Ramsay

Editor - Stitch Editing

Grade - Philip Hambi at MPC

Sound Design - Creative Outpost

Online/VFX - Creative Outpost