INSIGHT

National Chicken Wing Day and National Lipstick Day fall on the same day (naturally).

IDEA

Lip Licking Good is exactly what it sounds like—a chicken wing-flavored lipstick from KFC. It's the ultimate way to celebrate National Chicken Wing Day and National Lipstick Day in one sizzling product. We puckered up to taste samples, developed mouth-watering flavors, and brainstormed catchy names. Then, Covid hit and put a temporary halt to our plans. Later, KFC's PR agency, Freuds, brought the idea to life. At launch, the word was on everyone’s lips, featured in The Metro, The Evening Standard, OK Magazine, Dazed & Confused, and The Daily Star.