Pampers change the diaper game with Air Channel technology.
INSIGHT
The diaper market is fiercely competitive, with budget supermarkets capturing a significant share.
IDEA
Better with Air is a campaign that positions Pampers as the superior choice for baby diapers, thanks to its unique, never-before-seen Air Channels technology. This innovative feature gives budget supermarket brands something to worry about, ensuring that Pampers stands out as the best option for keeping babies comfortable and dry.
Better With Air
What a Feeling
Aldi Tactical OOH
Agency - Saatchi & Saatchi
Executive Creative Director - Rob Burleigh
Art Director - Calum Langley
Copywriter - Andy McDonald
TV Producer - Anne O'Neil
Account Director - Sarah-Cate Agnew
Production Company - Twin Film
Director - Pete & Annie
Editor - Simon Wilcox
Post Production - The Mill
Audio Post Production - Wave