Samsung give Gen-Z an alternative to traditional education.
INSIGHT
Only 1 in 10 young adults feel confident about their career prospects, with 68% feeling that traditional education hadn't given them the right tools for future success.
IDEA
Not a School is Samsung's alternative education global CSR program, which empowered a future generation of innovators by teaching tech skills through unconventional experts. These experts ranged from Samsung UK and the British Red Cross to Lady Leshurr and Jack Harries, who shared their experiences in free, live, and pre-recorded sessions. The program was launched with the online film "The Future Is Yours," featuring Lady Leshurr and supported by Snapchat ads.
The Future is Yours
Social
Agency - Iris London
Creative Director - Richard Hayter
Art Director - Calum Langley
Copywriter - Ric Blank
TV Producer - Adam Reid
Account Director - Rachael Anthony
Account Manger - Annabel Baker
Production Company - POPS Productions
Director - Amy Becker-Burnett
Producer - Selena Cunningham
DOP - Joe Douglas
Editor - Pete Hills
Grade - Luke Morrison at ETC
Sound Design - Dave Williams at Envy
Music Composer - Frankie Teardrop
Music Supervisor - David Bass at Theodore Music