INSIGHT

Our everyday lives with our family, partners and friends can sometimes be taken for granted and seen as nothing to celebrate.

IDEA

The Hybrid Awards are a set of ITV Movie idents that do the exact opposite, celebrating the everyday moments that happen in and around the family car. Shot by Matt Houghton via Pulse Films, these idents captured the essence of family life and were so beloved by the client that they were renewed year after year, running for what felt like a lifetime.