Verisign shows the impact of doing business without a .com domain.
INSIGHT
The .com domain is the most recognized, trusted, and universal domain name—why choose anything else? (Says the man with a .co.uk website)
IDEA
Don't Be Without .com is a campaign that highlights the importance of the .com domain by comparing it to other essential aspects of your business and illustrating the consequences of not having it. These spots, shot by Brad Lubin via MindsEye, showcase startup businesses attempting to operate without a vital asset.
Cycle Store
Brewery
Print & Out-of-Home
Agency - Iris London
Creative Director - Matt Gray
Art Director - Calum Langley, Pete Sanna
Copywriter - Ric Blank, Matt Weston
TV Producer - Nadia Black
Agency Producers - Paris Bennett, Lu Howlett
Business Leader - Julie Duffy
Production Company - Minds Eye
Director - Brad Lubin
Photographer - Samuel McElwee
Producer - Ben Sullivan
DOP - Benedict Spence
Editor - Gareth McEwen
Grade - Toby Tomkins at CHEAT