Petsure tackles prejudice against pets with pre-existing conditions.
INSIGHT
Pets with pre-existing medical conditions are often neglected by insurers who refuse to cover them.
IDEA
Who You Calling an Underdog is a brand platform designed to rally pets (and their owners) to stand up against the harsh pet insurers who refuse to cover them, while promoting Petsure as the compassionate alternative. We built the brand from scratch, creating the visual identity and the launch campaign, which stars Will from "The Inbetweeners" as a CGI cat.
The Rally Cry
Out-of-Home
Brand Platform
Brand Identity
Agency - Iris London
Creative Directors - Calum Langley & Ric Blank
Art Director - Guilia Frassine
Copywriter - Anny Heyden
Executive Producer - Michael Hanney
TV Producer - Lindsey Stopp
Account Director - Bobby Charlton
Production Company - Blink Ink
Director - Zombie
Head of Design - Phil Scaman
Head of Design - Lolly Morris
Designer - Jimmy Butt
Strategy Director - Maria McHugh
Strategy - Rio Cosgrove