INSIGHT

Cocktails in a can have long suffered from a poor reputation, often viewed as the unclassy, on-the-go pre-drink you'd down before a night out.

IDEA

The Cider with an Unexpected Twist launch campaign aims to change this perception with beautifully crafted images of a high-end mixologist pouring cider cocktails directly into the can. This campaign elevates the canned cocktail experience, showcasing it as a sophisticated and stylish option for discerning drinkers.